{"id":1048,"date":"2025-11-24T07:15:54","date_gmt":"2025-11-24T07:15:54","guid":{"rendered":"https:\/\/demo.scmdigital.vn\/geru\/?p=1048"},"modified":"2025-11-24T07:16:43","modified_gmt":"2025-11-24T07:16:43","slug":"tai-sao-xac-dinh-dung-doi-tuong-muc-tieu-la-chia-khoa-thanh-cong-cua-cac-chien-luoc-marketing","status":"publish","type":"post","link":"https:\/\/demo.scmdigital.vn\/geru\/tai-sao-xac-dinh-dung-doi-tuong-muc-tieu-la-chia-khoa-thanh-cong-cua-cac-chien-luoc-marketing\/","title":{"rendered":"T\u1ea1i sao x\u00e1c \u0111\u1ecbnh \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau l\u00e0 ch\u00eca kho\u00e1 th\u00e0nh c\u00f4ng c\u1ee7a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing"},"content":{"rendered":"

\u0110\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau (Target Audience) l\u00e0 kh\u00e1i ni\u1ec7m m\u00f4 t\u1ea3 nh\u1eefng ng\u01b0\u1eddi d\u00f9ng hay kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n nh\u1eafm t\u1edbi (ti\u1ebfp c\u1eadn) v\u1edbi m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng l\u00e0 b\u00e1n h\u00e0ng ho\u1eb7c c\u00f3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c Marketing th\u00e0nh c\u00f4ng tr\u01b0\u1edbc ti\u00ean ph\u1ea3i nh\u1eafm t\u1edbi nh\u1eefng ai th\u1ef1c s\u1ef1 c\u00f3 nhu c\u1ea7u ho\u1eb7c c\u00f3 \u1ea3nh h\u01b0\u1edfng.<\/p>\n

\"T\u1ea1i
T\u1ea1i sao x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau l\u00e0 ch\u00eca kho\u00e1 c\u1ee7a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing<\/figcaption><\/figure>\n

Theo m\u1ed9t b\u00e1o c\u00e1o c\u1ee7a Zendesk, c\u00f3 \u0111\u1ebfn 68% ng\u01b0\u1eddi ti\u00eau d\u00f9ng mong \u0111\u1ee3i m\u1ecdi tr\u1ea3i nghi\u1ec7m \u0111\u1ec1u \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a. \u0110\u1ec3 c\u00f3 th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng hay \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh l\u00e0 ai theo \u0111\u00f3 l\u00e0 n\u1ec1n t\u1ea3ng c\u1ee7a m\u1ecdi chi\u1ebfn d\u1ecbch.<\/p>\n

N\u1ebfu b\u1ea1n l\u00e0 ng\u01b0\u1eddi l\u00e0m Marketing v\u00e0 c\u0169ng \u0111ang t\u00ecm c\u00e1ch x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing hay chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn \u0111\u00fang nh\u1eefng ai th\u1ef1c s\u1ef1 c\u00f3 nhu c\u1ea7u ho\u1eb7c s\u1ee9c \u1ea3nh h\u01b0\u1edfng, b\u00ean d\u01b0\u1edbi l\u00e0 nh\u1eefng g\u00ec b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o.<\/p>\n

\u0110\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau (Target Audience)?<\/strong><\/h2>\n

\u0110\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 m\u1ed9t nh\u00f3m ng\u01b0\u1eddi c\u1ee5 th\u1ec3 (v\u1edbi c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m v\u1ec1 nh\u00e2n kh\u1ea9u h\u1ecdc v\u00e0 h\u00e0nh vi c\u1ee5 th\u1ec3) c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng mua s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p. \u0110\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau l\u00e0 n\u1ec1n t\u1ea3ng c\u1ee7a m\u1ecdi quy\u1ebft \u0111\u1ecbnh marketing, t\u1eeb ph\u01b0\u01a1ng th\u1ee9c ti\u1ebfp c\u1eadn \u0111\u1ebfn th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng v\u00e0 h\u01a1n th\u1ebf n\u1eefa.<\/p>\n

\u0110\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau \u0111\u1ec1 c\u1eadp \u0111\u1ebfn nh\u00f3m ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng quan t\u00e2m nh\u1ea5t \u0111\u1ebfn s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n v\u00e0 ai s\u1ebd l\u00e0 tr\u1ecdng t\u00e2m c\u1ee7a chi\u1ebfn d\u1ecbch Marketing c\u1ee7a b\u1ea1n.<\/p>\n

M\u1eb7c d\u00f9 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh theo nhi\u1ec1u c\u00e1ch, nh\u01b0ng qu\u00e1 tr\u00ecnh n\u00e0y s\u1ebd v\u00f4 c\u00f9ng kh\u00f3 kh\u0103n n\u1ebfu marketer kh\u00f4ng c\u00f3 \u0111\u1ee7 d\u1eef li\u1ec7u \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh v\u00e0 ph\u00e2n lo\u1ea1i. Theo kh\u1ea3o s\u00e1t c\u1ee7a HubSpot, 82% marketer cho bi\u1ebft d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng ch\u1ea5t l\u01b0\u1ee3ng cao l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng \u0111\u1ec3 h\u1ecd c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng trong vai tr\u00f2 c\u1ee7a m\u00ecnh.<\/p>\n

V\u1ec1 t\u1ed5ng th\u1ec3, c\u00f3 3 lo\u1ea1i d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng quan tr\u1ecdng m\u00e0 t\u1ea5t c\u1ea3 c\u00e1c marketer (Digital Marketer) c\u1ea7n ph\u1ea3i thu th\u1eadp \u0111\u00f3 l\u00e0: nh\u00e2n kh\u1ea9u h\u1ecdc, h\u00e0nh vi kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed9ng c\u01a1 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

D\u1eef li\u1ec7u v\u1ec1 nh\u00e2n kh\u1ea9u.<\/strong><\/h2>\n

T\u1eadp d\u1eef li\u1ec7u \u0111\u1ea7u ti\u00ean n\u00e0y t\u1eadp trung v\u00e0o c\u00e1c th\u00f4ng tin nh\u00e2n kh\u1ea9u h\u1ecdc c\u1ee7a kh\u00e1ch h\u00e0ng nh\u01b0:
\nTu\u1ed5i
\nGi\u1edbi t\u00ednh
\nNgh\u1ec1 nghi\u1ec7p
\nL\u1ed1i s\u1ed1ng v\u00e0 s\u1edf th\u00edch
\nD\u1eef li\u1ec7u n\u00e0y c\u00f3 th\u1ec3 \u0111\u1eb7c bi\u1ec7t h\u1eefu \u00edch khi \u0111\u01b0a ra nh\u1eefng gi\u1ea3 \u0111\u1ecbnh ng\u1ea7m v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n. V\u00ed d\u1ee5: n\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n ch\u1ee7 y\u1ebfu b\u00e1n h\u00e0ng cho ph\u1ee5 n\u1eef th\u1ebf h\u1ec7 tr\u1ebb, th\u00ec c\u00e1c \u01b0u ti\u00ean nh\u01b0 t\u00ednh b\u1ec1n v\u1eefng c\u1ee7a doanh nghi\u1ec7p th\u01b0\u1eddng ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi nh\u00f3m nh\u00e2n kh\u1ea9u h\u1ecdc \u0111\u00f3.
\nTh\u00f4ng tin c\u00e1 nh\u00e2n c\u1ee7a kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 cung c\u1ea5p nh\u1eefng hi\u1ec3u bi\u1ebft c\u00f3 gi\u00e1 tr\u1ecb khi x\u00e2y d\u1ef1ng v\u00e0 th\u1ef1c hi\u1ec7n k\u1ebf ho\u1ea1ch Marketing c\u1ee7a b\u1ea1n. Tuy nhi\u00ean, nhi\u1ec1u marketer ph\u1ea3i r\u1ea5t \u0111\u1ec3 thu th\u1eadp n\u00f3. Theo HubSpot, 42% marketer bi\u1ebft th\u00f4ng tin nh\u00e2n kh\u1ea9u h\u1ecdc c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau nh\u01b0ng ch\u01b0a \u0111\u1ebfn m\u1ed9t n\u1eeda bi\u1ebft s\u1edf th\u00edch v\u00e0 \u01b0u ti\u00ean c\u1ee7a h\u1ecd.<\/p>\n

D\u1eef li\u1ec7u v\u1ec1 h\u00e0nh vi kh\u00e1ch h\u00e0ng (Customer Behaviour).<\/strong><\/h2>\n

Ph\u00e2n t\u00edch h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p kh\u00e1c \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u hay doanh nghi\u1ec7p. Kh\u00f4ng gi\u1ed1ng nh\u01b0 th\u00f4ng tin v\u1ec1 s\u1edf th\u00edch v\u00e0 l\u1ed1i s\u1ed1ng, danh m\u1ee5c d\u1eef li\u1ec7u n\u00e0y t\u1eadp trung v\u00e0o c\u00e1c h\u00e0nh vi li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/p>\n

V\u00ed d\u1ee5 v\u1ec1 h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng bao g\u1ed3m:<\/p>\n

    \n
  • L\u1ecbch s\u1eed v\u00e0 t\u1ea7n su\u1ea5t mua h\u00e0ng.<\/li>\n
  • T\u1ef7 l\u1ec7 m\u1edf email qua email marketing.<\/li>\n
  • Th\u00f3i quen t\u01b0\u01a1ng t\u00e1c tr\u00ean website.<\/li>\n<\/ul>\n

    B\u1eb1ng c\u00e1ch ki\u1ec3m tra nh\u1eefng h\u00e0nh vi n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc (Insight) v\u00f4 gi\u00e1 v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh v\u00e0 t\u00ecm hi\u1ec3u c\u00e1ch thu h\u00fat h\u1ecd t\u1ed1t nh\u1ea5t th\u00f4ng qua c\u00e1c h\u00ecnh th\u1ee9c nh\u01b0 qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn hay content marketing.<\/p>\n

    D\u1eef li\u1ec7u v\u1ec1 \u0111\u1ed9ng l\u1ef1c mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/strong><\/h2>\n

    C\u00e1ch ti\u1ebfp c\u1eadn cu\u1ed1i c\u00f9ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 t\u1eadp trung v\u00e0o \u0111\u1ed9ng c\u01a1 ch\u00ednh c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, th\u01b0\u1eddng \u0111\u00f2i h\u1ecfi ng\u01b0\u1eddi l\u00e0m marketing c\u1ea7n ph\u1ea3i h\u1ecfi \u201cH\u1ecd \u0111ang t\u00ecm ki\u1ebfm \u0111i\u1ec1u g\u00ec?\u201d<\/p>\n

    Khi n\u00f3i \u0111\u1ebfn s\u1ea3n ph\u1ea9m, ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u01b0\u1eddng t\u00ecm ki\u1ebfm:<\/p>\n

      \n
    • S\u1ef1 ti\u1ec7n l\u1ee3i.<\/li>\n
    • Gi\u00e1 tr\u1ecb.<\/li>\n
    • \u0110\u1ecba v\u1ecb.<\/li>\n<\/ul>\n

      M\u1ed9t trong nh\u1eefng c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u1ed9ng c\u01a1 c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t v\u00e0 nh\u00f3m t\u1eadp trung. Th\u00f4ng tin b\u1ea1n thu th\u1eadp c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n ph\u00e2n nh\u00f3m ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 hi\u1ec3u \u0111\u1ed9ng c\u01a1 mua h\u00e0ng c\u1ee7a h\u1ecd.<\/p>\n

      Nh\u1eefng l\u1ee3i \u00edch c\u1ee7a vi\u1ec7c x\u00e1c \u0111\u1ecbnh \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.<\/strong><\/h2>\n

      Nh\u01b0 b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y, hi\u1ec3u \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 n\u1ec1n t\u1ea3ng c\u1ee7a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing th\u00e0nh c\u00f4ng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng l\u1ee3i \u00edch h\u00e0ng \u0111\u1ea7u c\u1ee7a vi\u1ec7c x\u00e1c \u0111\u1ecbnh \u0111\u00fang kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n l\u00e0 ai v\u00e0 h\u1ecd c\u1ea7n g\u00ec.McDonald\u2019s<\/p>\n

      Ph\u00e2n kh\u00fac.<\/strong><\/h2>\n

      Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng hay ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng l\u00e0 giai \u0111o\u1ea1n r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c b\u1ea3n k\u1ebf ho\u1ea1ch hay chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. N\u00f3 \u0111\u00f2i h\u1ecfi ph\u1ea3i s\u1eafp x\u1ebfp nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 nhu c\u1ea7u v\u00e0 s\u1edf th\u00edch t\u01b0\u01a1ng t\u1ef1 th\u00e0nh c\u00e1c nh\u00f3m \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u201cph\u00e2n kh\u00fac\u201d (Segment), v\u00e0 qu\u00e1 tr\u00ecnh n\u00e0y \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 Segmentation.<\/p>\n

      Theo m\u1ed9t gi\u00e1o s\u01b0 Marketing t\u1eeb Harvard, m\u1eb7c d\u00f9 b\u1ea1n c\u00f3 th\u1ec3 th\u1eed v\u00e0 ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m cho t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi, nh\u01b0ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 nh\u1eefng nhu c\u1ea7u v\u00e0 s\u1edf th\u00edch kh\u00e1c nhau. \u0110i\u1ec1u h\u1ea5p d\u1eabn m\u1ed9t nh\u00f3m ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u00e0y c\u00f3 th\u1ec3 kh\u00f4ng h\u1ea5p d\u1eabn m\u1ed9t nh\u00f3m ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00e1c.<\/p>\n

      \u0110\u1ec3 v\u00ed d\u1ee5 cho \u0111i\u1ec1u n\u00e0y, h\u00e3y xem chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng c\u1ee7a Nike, 40% trong s\u1ed1 kh\u00e1ch h\u00e0ng c\u1ee7a Nike l\u00e0 n\u1eef. \u0110\u1ec3 ph\u1ee5c v\u1ee5 nh\u00f3m kh\u00e1ch h\u00e0ng n\u00e0y, Nike tri\u1ec3n khai th\u00f4ng \u0111i\u1ec7p xoay quanh c\u00e1c v\u1eadn \u0111\u1ed9ng vi\u00ean n\u1eef, \u0111a d\u1ea1ng v\u1ec1 s\u1eafc t\u1ed9c v\u00e0 s\u1ee9c kh\u1ecfe to\u00e0n di\u1ec7n trong qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh.<\/p>\n

      Ngo\u00e0i vi\u1ec7c gi\u00fap \u0111\u1ea3m b\u1ea3o c\u00e1 nh\u00e2n h\u00f3a kh\u00e1ch h\u00e0ng, vi\u1ec7c ph\u00e2n kh\u00fac c\u00f2n mang l\u1ea1i nh\u1eefng l\u1ee3i \u00edch v\u1ec1 t\u00e0i ch\u00ednh v\u00e0 c\u00f3 th\u1ec3 t\u0103ng doanh thu l\u00ean t\u1edbi 760%.<\/p>\n

      Kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng.<\/strong><\/h2>\n

      Vi\u1ec7c x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 cung c\u1ea5p th\u00f4ng tin cho c\u00e1c \u00fd t\u01b0\u1edfng hay chi\u1ebfn l\u01b0\u1ee3c marketing hi\u1ec7n t\u1ea1i; n\u00f3 c\u0169ng gi\u00fap th\u01b0\u01a1ng hi\u1ec7u th\u00edch \u1ee9ng t\u1ed1t h\u01a1n v\u1edbi nh\u1eefng thay \u0111\u1ed5i m\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 g\u1eb7p ph\u1ea3i.<\/p>\n

      V\u00ed d\u1ee5: n\u1ebfu h\u1ea7u h\u1ebft ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng nh\u1ea1y c\u1ea3m v\u1ec1 gi\u00e1 th\u00ec ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng c\u1ee7a b\u1ea1n kh\u00f4ng c\u1ea7n ph\u1ea3i t\u1eadp trung v\u00e0o vi\u1ec7c \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb.<\/p>\n

      L\u1ea5y v\u00ed d\u1ee5 v\u1ec1 kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng c\u1ee7a chu\u1ed7i c\u1eeda h\u00e0ng th\u1ee9c \u0103n nhanh McDonald\u2019s tr\u01b0\u1edbc s\u1ef1 nh\u1ea1y c\u1ea3m v\u1ec1 gi\u00e1 ng\u00e0y c\u00e0ng t\u0103ng trong c\u00e1c b\u1ed1i c\u1ea3nh khi n\u1ec1n kinh t\u1ebf suy tho\u00e1i.<\/p>\n

      Trong khi nhi\u1ec1u doanh nghi\u1ec7p g\u1eb7p kh\u00f3 kh\u0103n khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u1eaft l\u01b0ng bu\u1ed9c b\u1ee5ng, McDonald\u2019s \u0111\u00e3 s\u1eeda \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a m\u00ecnh \u0111\u1ec3 l\u00e0m n\u1ed5i b\u1eadt gi\u00e1 tr\u1ecb v\u00e0 kh\u1ea3 n\u0103ng chi tr\u1ea3 c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m m\u00e0 h\u1ecd cung c\u1ea5p.<\/p>\n

      McDonald\u2019s c\u0169ng t\u00edch c\u1ef1c qu\u1ea3ng c\u00e1o v\u00e0 gi\u1edbi thi\u1ec7u c\u00e1c b\u1eefa \u0103n gi\u00e1 tr\u1ecb c\u0169ng nh\u01b0 khuy\u1ebfn m\u00e3i th\u00f4ng qua c\u00e1c n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn m\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u th\u01b0\u1eddng s\u1eed d\u1ee5ng.<\/p>\n

      B\u1eb1ng c\u00e1ch hi\u1ec3u \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh, b\u1ea1n c\u00f3 th\u1ec3 s\u1eeda \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a m\u00ecnh \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a h\u1ecd.<\/p>\n

      \u0110\u1ea3m b\u1ea3o ROI.<\/strong><\/h2>\n

      V\u1ec1 c\u01a1 b\u1ea3n, s\u1ebd l\u00e0 kh\u00f4ng c\u00f3 v\u1ea5n \u0111\u1ec1 g\u00ec n\u1ebfu doanh nghi\u1ec7p v\u1eabn \u201c\u0103n n\u00ean l\u00e0m ra\u201d hay t\u0103ng tr\u01b0\u1edfng t\u1ed1t, tuy nhi\u00ean v\u1edbi c\u00e1c doanh nghi\u1ec7p m\u1edbi, c\u00f4ng ty kh\u1edfi nghi\u1ec7p hay th\u1eadm ch\u00ed l\u00e0 c\u00e1c doanh nghi\u1ec7p l\u1edbn nh\u01b0ng \u0111ang \u0111\u1ed1i m\u1eb7t v\u1edbi suy tho\u00e1i kinh t\u1ebf, \u201cc\u00f3 l\u1ee3i nhu\u1eadn\u201d l\u00e0 \u01b0u ti\u00ean tr\u00ean h\u1ebft.<\/p>\n

      \u0110\u1ec3 c\u00f3 th\u1ec3 \u0111\u1ea3o b\u1ea3o \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, r\u00f5 r\u00e0ng l\u00e0 b\u1ea1n kh\u00f4ng th\u1ec3 hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o hay \u0111\u1ea7u t\u01b0 ng\u00e2n s\u00e1ch d\u00e0n tr\u1ea3i v\u00e0o t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh m\u00e0 b\u1ea1n cho r\u1eb1ng l\u00e0 c\u00f3 ti\u1ec1m n\u0103ng. T\u1eadp trung ch\u00ednh l\u00e0 ch\u00eca kho\u00e1 c\u1ee7a b\u1ea1n khi n\u00e0y v\u00e0 x\u00e1c \u0111\u1ecbnh \u0111\u00fang nh\u1eefng ai b\u1ea1n c\u1ea7n ti\u1ebfp c\u1eadn v\u00e0 thuy\u1ebft ph\u1ee5c ch\u00ednh l\u00e0 n\u1ec1n t\u1ea3ng.<\/p>\n

      Gi\u1eef v\u1eefng m\u1ed1i quan h\u1ec7 v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/strong><\/h2>\n

      M\u1ed1i quan h\u1ec7 ch\u1eb7t ch\u1ebd v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng \u0111\u1ed1i v\u1edbi s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t doanh nghi\u1ec7p. Theo b\u00e1o c\u00e1o c\u1ee7a McKinsey, truy\u1ec1n mi\u1ec7ng l\u00e0 y\u1ebfu t\u1ed1 ch\u00ednh \u1ea3nh h\u01b0\u1edfng t\u1edbi 20 \u0111\u1ebfn 50% m\u1ecdi quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/p>\n

      \u0110i\u1ec1u n\u00e0y c\u0169ng gi\u1ea3i th\u00edch t\u1ea1i sao Influencer Marketing ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c xem l\u00e0 k\u00eanh marketing chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a nhi\u1ec1u doanh nghi\u1ec7p, nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng c\u00f3 l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i \u0111\u00e1ng k\u1ec3 tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u00e3 v\u00e0 \u0111ang c\u00f3 quy\u1ec1n t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn \u00fd \u0111\u1ecbnh mua h\u00e0ng (Buying Intent) c\u1ee7a nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i h\u1ecd.<\/p>\n

      M\u1ed9t s\u1ed1 nghi\u00ean c\u1ee9u kh\u00e1c cho th\u1ea5y 82% m\u1ecdi ng\u01b0\u1eddi c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng h\u00e0nh \u0111\u1ed9ng theo \u0111\u1ec1 xu\u1ea5t c\u1ee7a ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng (Influencer) v\u00e0 92% ng\u01b0\u1eddi ti\u00eau d\u00f9ng tin t\u01b0\u1edfng \u0111\u1ec1 xu\u1ea5t c\u1ee7a nh\u1eefng ng\u01b0\u1eddi h\u1ecd theo d\u00f5i tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i h\u01a1n l\u00e0 tin t\u01b0\u1edfng v\u00e0o c\u00e1c th\u00f4ng \u0111i\u1ec7p mang t\u00ednh th\u01b0\u01a1ng m\u1ea1i t\u1eeb th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

      H\u00e3y b\u1eaft \u0111\u1ea7u x\u00e1c \u0111\u1ecbnh v\u00e0 t\u00ecm ki\u1ebfm \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh ngay t\u1eeb b\u00e2y gi\u1edd.
      \nVi\u1ec7c ch\u1ecdn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau nh\u01b0 b\u1ea1n th\u1ea5y c\u00f3 th\u1ec3 mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch \u0111\u00e1ng k\u1ec3 cho chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a doanh nghi\u1ec7p. \u0110\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n \u0111\u01b0\u1ee3c trang b\u1ecb \u0111\u1ee7 ki\u1ebfn th\u1ee9c v\u00e0 k\u1ef9 n\u0103ng \u0111\u1ec3 ti\u1ebfp c\u1eadn nh\u1eefng kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 c\u00f3 nhu c\u1ea7u, vi\u1ec7c li\u00ean t\u1ee5c ph\u00e1t tri\u1ec3n v\u00e0 trau d\u1ed3i c\u00e1c k\u1ef9 n\u0103ng m\u1edbi l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng.<\/p>\n

      Theo Agency Networks<\/p>\n","protected":false},"excerpt":{"rendered":"

      \u0110\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau (Target Audience) l\u00e0 kh\u00e1i ni\u1ec7m m\u00f4 t\u1ea3 nh\u1eefng ng\u01b0\u1eddi d\u00f9ng hay kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n nh\u1eafm t\u1edbi (ti\u1ebfp c\u1eadn) v\u1edbi m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng l\u00e0 b\u00e1n h\u00e0ng ho\u1eb7c c\u00f3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c Marketing th\u00e0nh c\u00f4ng tr\u01b0\u1edbc […]<\/p>\n","protected":false},"author":1,"featured_media":1013,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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