![\"AI](\"https:\/\/demo.scmdigital.vn\/geru\/wp-content\/uploads\/2025\/11\/image001-4808-1706685040.webp\" "\\"AI")
Song song, v\u1edbi kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u t\u1eeb nhi\u1ec1u ngu\u1ed3n, AI gi\u00fap ng\u01b0\u1eddi l\u00e0m ngh\u1ec1 digital marketing \u0111\u01b0a ra d\u1ef1 \u0111o\u00e1n xu h\u01b0\u1edbng c\u1ee7a ng\u00e0nh h\u00e0ng, h\u00e0nh vi t\u01b0\u01a1ng lai c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3, \u0111i\u1ec1u ch\u1ec9nh tr\u01b0\u1edbc chi\u1ebfn l\u01b0\u1ee3c. C\u00e1ch ti\u1ebfp c\u1eadn ch\u1ee7 \u0111\u1ed9ng n\u00e0y g\u00f3p ph\u1ea7n \u0111\u1ea3m b\u1ea3o c\u00e1c chi\u1ebfn d\u1ecbch marketing \u0111\u00e1p \u1ee9ng k\u1ecbp th\u1eddi, t\u1ed1i \u0111a h\u00f3a hi\u1ec7u qu\u1ea3.<\/p>\n
V\u1edbi l\u0129nh v\u1ef1c truy\u1ec1n th\u00f4ng v\u00e0 s\u00e1ng t\u1ea1o, AI h\u1ed7 tr\u1ee3 nh\u00e2n s\u1ef1 t\u1ea1o ra n\u1ed9i dung nh\u1ea5t qu\u00e1n, ch\u1ea5t l\u01b0\u1ee3ng h\u01a1n. M\u1eb7c d\u00f9 AI kh\u00f4ng th\u1ec3 thay th\u1ebf ho\u00e0n to\u00e0n kh\u1ea3 n\u0103ng s\u00e1ng t\u1ea1o c\u1ee7a con ng\u01b0\u1eddi nh\u01b0ng c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 qu\u00e1 tr\u00ecnh n\u00e0y.<\/p>\n
C\u00f4ng ngh\u1ec7 n\u00e0y c\u00f3 kh\u1ea3 n\u0103ng t\u1ea1o b\u00e1o c\u00e1o hay tin t\u1ee9c d\u1ef1a tr\u00ean d\u1eef li\u1ec7u \u0111\u1ea7u v\u00e0o trong m\u1ed9t s\u1ed1 l\u0129nh v\u1ef1c c\u1ee5 th\u1ec3 nh\u01b0 t\u00e0i ch\u00ednh, th\u1ec3 thao.. hay \u0111\u1ec1 xu\u1ea5t ch\u1ee7 \u0111\u1ec1 xu h\u01b0\u1edbng, kho\u1ea3ng tr\u1ed1ng tr\u00ean th\u1ecb tr\u01b0\u1eddng nh\u1edd v\u00e0o qu\u00e1 tr\u00ecnh ph\u00e2n t\u00edch n\u1ed9i dung th\u1ea3o lu\u1eadn, t\u00ecm ki\u1ebfm c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n
V\u1edbi l\u0129nh v\u1ef1c qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn, qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng th\u01b0\u1eddng c\u00f3 c\u1ea3m gi\u00e1c nh\u01b0 “ph\u00e1t s\u00fang trong b\u00f3ng t\u1ed1i”, c\u00f3 ph\u1ea7n \u0111o\u00e1n m\u00f2, nh\u01b0ng AI \u0111\u00e3 bi\u1ebfn \u0111\u1ed5i \u0111i\u1ec1u n\u00e0y. C\u00e1c marketer \u1ee9ng d\u1ee5ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o \u0111\u1ec3 t\u1ef1 \u0111\u1ed9ng h\u00f3a vi\u1ec7c mua qu\u1ea3ng c\u00e1o (ad buying), \u0111\u1eb7t qu\u1ea3ng c\u00e1o \u0111\u00fang th\u1eddi \u0111i\u1ec3m, \u0111\u00fang n\u01a1i v\u00e0 ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng.<\/p>\n
B\u00ean c\u1ea1nh \u0111\u00f3, v\u1edbi ph\u00e2n t\u00edch d\u1ef1 \u0111o\u00e1n c\u1ee7a AI, ng\u01b0\u1eddi lao \u0111\u1ed9ng c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh t\u1ef7 su\u1ea5t ho\u00e0n v\u1ed1n (ROI) c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi ti\u00eau sao cho t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3. V\u1edbi ti\u1ebfp c\u1eadn c\u00f3 m\u1ee5c ti\u00eau nh\u01b0 v\u1eady, doanh nghi\u1ec7p c\u00f3 th\u1ec3 c\u00e2n \u0111\u1ed1i chi ti\u00eau qu\u1ea3ng c\u00e1o \u00edt l\u00e3ng ph\u00ed h\u01a1n v\u00e0 \u0111\u1ea1t t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n.<\/p>\n
Ngo\u00e0i ra, tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o c\u00f3 th\u1ec3 ph\u00e2n t\u00edch h\u00ecnh \u1ea3nh, video ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 nh\u1ea5t tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn, gi\u00fap marketer tinh ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c. C\u00f4ng ngh\u1ec7 n\u00e0y c\u0169ng c\u00f3 kh\u1ea3 n\u0103ng qu\u00e9t n\u1ed9i dung di ng\u01b0\u1eddi d\u00f9ng t\u1ea1o ra (UGC) \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u hi\u1ec3u c\u00e1ch kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m trong t\u00ecnh hu\u1ed1ng th\u1ef1c t\u1ebf. Nh\u1edd \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn d\u1ecbch marketing, th\u1eadm ch\u00ed, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m.<\/p>\n
Tuy nhi\u00ean, AI c\u0169ng mang l\u1ea1i nhi\u1ec1u th\u00e1ch th\u1ee9c cho l\u1ef1c l\u01b0\u1ee3ng lao \u0111\u1ed9ng. T\u00e1c \u0111\u1ed9ng kh\u00f3 kh\u0103n c\u1ee7a n\u1ec1n kinh t\u1ebf v\u00e0 s\u1ef1 ph\u00e1t tri\u1ec3n c\u00f4ng ngh\u1ec7 \u0111\u00e3 t\u1ea1o ra l\u00e0n s\u00f3ng sa th\u1ea3i, nh\u1ea5t l\u00e0 v\u1edbi nh\u1eefng nh\u00e2n s\u1ef1 c\u00f3 tr\u00ecnh \u0111\u1ed9 th\u1ea5p h\u01a1n.<\/p>\n
Theo b\u00e0 Th\u1ea1ch Th\u1ecb Quy\u1ec1n C\u01b0\u01a1ng – Gi\u00e1m \u0111\u1ed1c \u0111\u00e0o t\u1ea1o FPT Skillking, vi\u1ec7c \u1ee9ng d\u1ee5ng AI trong marketing t\u1ea1i Vi\u1ec7t Nam kh\u00f4ng c\u00f2n qu\u00e1 xa l\u1ea1. \u0110i\u1ec1u n\u00e0y t\u1ea1o s\u1ef1 thu\u1eadn ti\u1ec7n nh\u01b0ng c\u0169ng \u0111\u1eb7t ra th\u00e1ch th\u1ee9c to l\u1edbn cho ngu\u1ed3n nh\u00e2n l\u1ef1c digital marketing trong t\u01b0\u01a1ng lai khi c\u00f4ng ngh\u1ec7 n\u00e0y c\u00f3 th\u1ec3 thay th\u1ebf con ng\u01b0\u1eddi trong c\u00e1c c\u00f4ng vi\u1ec7c mang t\u00ednh l\u1eb7p \u0111i l\u1eb7p l\u1ea1i.<\/p>\n
V\u00ec th\u1ebf, ngo\u00e0i vi\u1ec7c trang b\u1ecb ki\u1ebfn th\u1ee9c n\u1ec1n t\u1ea3ng, ng\u01b0\u1eddi l\u00e0m ngh\u1ec1 c\u1ea7n ph\u1ea3i kh\u00f4ng ng\u1eebng c\u1eadp nh\u1eadt nh\u1eefng c\u00f4ng ngh\u1ec7 m\u1edbi v\u00e0 AI l\u00e0 m\u1ed9t trong nh\u1eefng s\u1ed1 \u0111\u00f3.<\/p>\n
“\u0110\u1ec3 \u0111\u00f3n \u0111\u1ea7u xu h\u01b0\u1edbng n\u00e0y, FPT Skillking \u0111\u00e3 n\u1ed7 l\u1ef1c n\u00e2ng c\u1ea5p ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o, b\u1ed5 sung th\u00eam nhi\u1ec1u c\u00f4ng ngh\u1ec7 m\u1edbi v\u00e0o ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3ng d\u1ea1y, \u0111\u1ecbnh h\u01b0\u1edbng sinh vi\u00ean s\u1eed d\u1ee5ng AI \u0111\u00fang c\u00e1ch \u0111\u1ec3 ho\u00e0n th\u00e0nh m\u1ee5c ti\u00eau c\u00f4ng vi\u1ec7c c\u1ee7a m\u00ecnh”, b\u00e0 n\u00f3i th\u00eam.<\/p>\n C\u1ee5 th\u1ec3, FPT Skillking c\u1ea3i ti\u1ebfn v\u00e0 n\u00e2ng c\u1ea5p ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o Full-stack digital marketing l\u00ean phi\u00ean b\u1ea3n th\u1ee9 ba \u0111\u1ec3 trang b\u1ecb to\u00e0n di\u1ec7n cho ng\u01b0\u1eddi h\u1ecdc. \u0110\u1ea7u ti\u00ean, \u0111\u01a1n v\u1ecb trang b\u1ecb cho sinh vi\u00ean h\u1ec7 th\u1ed1ng ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n t\u1eeb c\u01a1 b\u1ea3n \u0111\u1ebfn chuy\u00ean s\u00e2u v\u1edbi l\u1ed9 tr\u00ecnh theo ti\u00eau chu\u1ea9n qu\u1ed1c t\u1ebf.<\/p>\n Th\u1ee9 hai, sinh vi\u00ean t\u1ea1i \u0111\u00e2y c\u00f3 c\u01a1 h\u1ed9i kh\u00e1m ph\u00e1, tr\u1ea3i nghi\u1ec7m tham gia c\u00e1c ho\u1ea1t \u0111\u1ed9ng k\u1ebft n\u1ed1i c\u00f9ng doanh nghi\u1ec7p qua c\u00e1c c\u00e1c bu\u1ed5i workshop, t\u1ecda \u0111\u00e0m, gi\u1edd h\u1ecdc doanh nghi\u1ec7p… B\u00ean c\u1ea1nh \u0111\u00f3, FPT Skilling t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho c\u00e1c b\u1ea1n r\u00e8n luy\u1ec7n t\u01b0 duy s\u00e1ng t\u1ea1o, logic v\u00e0 qu\u1ea3n l\u00fd \u0111\u1ec3 ph\u00e1t tri\u1ec3n xa h\u01a1n trong l\u0129nh v\u1ef1c digital marketing.<\/p>\n Ch\u01b0\u01a1ng tr\u00ecnh h\u1ecdc Full-stack digital marketing t\u1ea1i FPT Skillking \u1ee9ng d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p h\u1ecdc t\u1eadp EduNext \u0111\u1ed9c quy\u1ec1n c\u1ee7a T\u1ed5 ch\u1ee9c gi\u00e1o d\u1ee5c FPT, cung c\u1ea5p cho ng\u01b0\u1eddi h\u1ecdc tr\u1ea3i nghi\u1ec7m h\u1ecdc t\u1eadp c\u00e1 nh\u00e2n h\u00f3a. V\u1edbi 70% gi\u1edd h\u1ecdc l\u00e0 th\u1ef1c h\u00e0nh, sinh vi\u00ean c\u00f3 c\u01a1 h\u1ed9i th\u1ef1c hi\u1ec7n d\u1ef1 \u00e1n th\u1ef1c t\u1ebf \u1edf cu\u1ed1i m\u1ed7i h\u1ecdc k\u1ef3 \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 quy tr\u00ecnh v\u00e0 c\u00e1ch tri\u1ec3n khai hi\u1ec7u qu\u1ea3 m\u1ed9t d\u1ef1 \u00e1n \u0111em v\u1ec1 doanh thu.<\/p>\n H\u1ec7 th\u1ed1ng \u0111\u00e0o t\u1ea1o Full-stack digital marketing qu\u1ed1c t\u1ebf FPT Skillking tr\u1ef1c thu\u1ed9c T\u1ed5 ch\u1ee9c Gi\u00e1o d\u1ee5c FPT v\u1edbi h\u01a1n 25 n\u0103m kinh nghi\u1ec7m trong h\u1ee3p t\u00e1c v\u00e0 tri\u1ec3n khai c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh li\u00ean k\u1ebft qu\u1ed1c t\u1ebf t\u1ea1i Vi\u1ec7t Nam. \u0110\u01a1n v\u1ecb g\u00f3p ph\u1ea7n cung c\u1ea5p ngu\u1ed3n nh\u00e2n l\u1ef1c ch\u1ea5t l\u01b0\u1ee3ng cho c\u00e1c doanh nghi\u1ec7p trong v\u00e0 ngo\u00e0i n\u01b0\u1edbc. FPT Skillking \u0111\u00e0o t\u1ea1o chuy\u00ean s\u00e2u ng\u00e0nh digital marketing t\u1eeb 2018, cung c\u1ea5p ki\u1ebfn th\u1ee9c chuy\u00ean ng\u00e0nh tr\u1ecdng t\u00e2m t\u1eeb c\u0103n b\u1ea3n \u0111\u1ebfn n\u00e2ng cao.<\/p>\n Theo vnexpress.net<\/p>\n","protected":false},"excerpt":{"rendered":" AI h\u1ed7 tr\u1ee3 ng\u00e0nh digital marketing t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c, s\u00e1ng t\u1ea1o n\u1ed9i dung thu th\u1eadp, ph\u00e2n t\u00edch d\u1eef li\u1ec7u\u2026, \u0111\u1ed3ng th\u1eddi, y\u00eau c\u1ea7u ng\u01b0\u1eddi lao \u0111\u1ed9ng n\u00e2ng cao tr\u00ecnh \u0111\u1ed9. Theo trang Rolling Stone, tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) \u0111ang t\u00e1i \u0111\u1ecbnh h\u00ecnh nhi\u1ec1u ng\u00e0nh c\u00f4ng nghi\u1ec7p, trong \u0111\u00f3 c\u00f3 marketing. V\u1edbi d\u1eef […]<\/p>\n","protected":false},"author":1,"featured_media":1000,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5],"tags":[],"class_list":["post-1050","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital"],"wpmagazine_modules_lite_featured_media_urls":{"thumbnail":["https:\/\/demo.scmdigital.vn\/geru\/wp-content\/uploads\/2025\/11\/image001-4808-1706685040-150x150.webp",150,150,true],"cvmm-medium":["https:\/\/demo.scmdigital.vn\/geru\/wp-content\/uploads\/2025\/11\/image001-4808-1706685040-300x300.webp",300,300,true],"cvmm-medium-plus":["https:\/\/demo.scmdigital.vn\/geru\/wp-content\/uploads\/2025\/11\/image001-4808-1706685040-305x207.webp",305,207,true],"cvmm-portrait":["https:\/\/demo.scmdigital.vn\/geru\/wp-content\/uploads\/2025\/11\/image001-4808-1706685040-400x600.webp",400,600,true],"cvmm-medium-square":["https:\/\/demo.scmdigital.vn\/geru\/wp-content\/uploads\/2025\/11\/image001-4808-1706685040-600x600.webp",600,600,true],"cvmm-large":["https:\/\/demo.scmdigital.vn\/geru\/wp-content\/uploads\/2025\/11\/image001-4808-1706685040.webp",1020,765,false],"cvmm-small":["https:\/\/demo.scmdigital.vn\/geru\/wp-content\/uploads\/2025\/11\/image001-4808-1706685040-130x95.webp",130,95,true],"full":["https:\/\/demo.scmdigital.vn\/geru\/wp-content\/uploads\/2025\/11\/image001-4808-1706685040.webp",1020,765,false]},"categories_names":{"5":{"name":"Digital","link":"https:\/\/demo.scmdigital.vn\/geru\/category\/digital\/"}},"tags_names":[],"comments_number":"0","_links":{"self":[{"href":"https:\/\/demo.scmdigital.vn\/geru\/wp-json\/wp\/v2\/posts\/1050","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/demo.scmdigital.vn\/geru\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/demo.scmdigital.vn\/geru\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/demo.scmdigital.vn\/geru\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/demo.scmdigital.vn\/geru\/wp-json\/wp\/v2\/comments?post=1050"}],"version-history":[{"count":1,"href":"https:\/\/demo.scmdigital.vn\/geru\/wp-json\/wp\/v2\/posts\/1050\/revisions"}],"predecessor-version":[{"id":1051,"href":"https:\/\/demo.scmdigital.vn\/geru\/wp-json\/wp\/v2\/posts\/1050\/revisions\/1051"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/demo.scmdigital.vn\/geru\/wp-json\/wp\/v2\/media\/1000"}],"wp:attachment":[{"href":"https:\/\/demo.scmdigital.vn\/geru\/wp-json\/wp\/v2\/media?parent=1050"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/demo.scmdigital.vn\/geru\/wp-json\/wp\/v2\/categories?post=1050"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/demo.scmdigital.vn\/geru\/wp-json\/wp\/v2\/tags?post=1050"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"AI](\"https:\/\/demo.scmdigital.vn\/geru\/wp-content\/uploads\/2025\/11\/image003-2522-1706685040.webp\" "\\"AI")
![\"AI](\"https:\/\/demo.scmdigital.vn\/geru\/wp-content\/uploads\/2025\/11\/image005-9908-1706685040.webp\" "\\"AI")