Sau 5 n\u0103m th\u00e2m nh\u1eadp, Caf\u00e9 Amazon \u2013 chu\u1ed7i c\u00e0 ph\u00ea l\u1edbn nh\u1ea5t Th\u00e1i Lan \u2013 \u0111\u00e3 d\u1eebng ho\u1ea1t \u0111\u1ed9ng t\u1ea1i Vi\u1ec7t Nam t\u1eeb tu\u1ea7n n\u00e0y.<\/p>\n
Gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam t\u1eeb th\u00e1ng 11\/2020, chu\u1ed7i Caf\u00e9 Amazon t\u1eeb Th\u00e1i Lan v\u1eeba c\u00f3 ng\u00e0y ho\u1ea1t \u0111\u1ed9ng cu\u1ed1i h\u00f4m 18\/11.<\/p>\n
Theo ghi nh\u1eadn th\u1ef1c t\u1ebf, c\u00e1c c\u1eeda h\u00e0ng c\u1ee7a Caf\u00e9 Amazon t\u1ea1i TP HCM \u0111\u1ec1u \u0111\u00e3 th\u00e1o b\u1ea3ng hi\u1ec7u, tr\u1ea3 m\u1eb7t b\u1eb1ng, v\u1edbi m\u1ed9t s\u1ed1 n\u01a1i \u0111\u1ed5i sang kh\u00e1ch thu\u00ea m\u1edbi. Tr\u00ean k\u00eanh tr\u1ef1c tuy\u1ebfn, h\u1ec7 th\u1ed1ng tr\u1ea3 l\u1eddi tin nh\u1eafn t\u1ef1 \u0111\u1ed9ng c\u1ee7a trang m\u1ea1ng x\u00e3 h\u1ed9i (facebook fanpage) th\u01b0\u01a1ng hi\u1ec7u t\u1ea1i Vi\u1ec7t Nam c\u0169ng th\u00f4ng b\u00e1o \u201c\u0111\u00e3 ch\u00ednh th\u1ee9c d\u1eebng ho\u1ea1t \u0111\u1ed9ng\u201d.<\/p>\n
\u0110\u1ed9ng th\u00e1i ch\u00ednh th\u1ee9c r\u00fat lui kh\u1ecfi Vi\u1ec7t Nam c\u1ee7a Caf\u00e9 Amazon \u0111\u00e3 \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n tr\u01b0\u1edbc. Trong th\u00f4ng b\u00e1o g\u1eedi S\u1edf Giao d\u1ecbch Ch\u1ee9ng kho\u00e1n Bangkok \u0111\u1ea7u th\u00e1ng 10, Central Plaza Hotel Public Company Limited (Centel) n\u00eau quy\u1ebft \u0111\u1ecbnh gi\u1ea3i th\u1ec3 ORC Coffee Passion Group (ORCG) \u2013 c\u00f4ng ty v\u1eadn h\u00e0nh chu\u1ed7i Caf\u00e9 Amazon t\u1ea1i Vi\u1ec7t Nam.<\/p>\n
ORCG l\u00e0 li\u00ean doanh gi\u1eefa Central Restaurants Group (c\u00f4ng ty con Centel) n\u1eafm 40% c\u1ed5 ph\u1ea7n v\u00e0 PTTOR International Holdings (Singapore) \u2013 c\u00f4ng ty con PTT Oil and Retail Business \u2013 n\u1eafm 60%. Centel n\u00eau l\u00fd do r\u00fat kh\u1ecfi Vi\u1ec7t Nam nh\u1eb1m \u201ct\u00e1i \u0111\u1ecbnh h\u01b0\u1edbng \u01b0u ti\u00ean kinh doanh\u201d v\u00e0 th\u00edch \u1ee9ng v\u1edbi nh\u1eefng th\u00e1ch th\u1ee9c c\u1ee7a th\u1ecb tr\u01b0\u1eddng. T\u00ednh \u0111\u1ebfn 31\/8, Centel \u0111\u00e3 \u0111\u1ea7u t\u01b0 1,72 tri\u1ec7u USD v\u00e0o li\u00ean doanh n\u00e0y.<\/p>\n
Caf\u00e9 Amazon gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam th\u00e1ng 11\/2020, v\u1edbi c\u1eeda h\u00e0ng \u0111\u1ea7u ti\u00ean \u0111\u1eb7t t\u1ea1i TP HCM. Kh\u00f4ng gian qu\u00e1n b\u00e0y tr\u00ed phong c\u00e1ch \u201c\u1ed1c \u0111\u1ea3o t\u01b0\u01a1i m\u00e1t\u201d gi\u1ed1ng \u1edf Th\u00e1i Lan. Tuy nhi\u00ean, \u0111\u1ec3 ph\u00f9 h\u1ee3p kh\u1ea9u v\u1ecb, menu th\u1ee9c u\u1ed1ng \u0111\u00e3 c\u00f3 \u0111i\u1ec1u ch\u1ec9nh. B\u00ean c\u1ea1nh c\u00e0 ph\u00ea, tr\u00e0 s\u1eefa theo phong c\u00e1ch Th\u00e1i, chu\u1ed7i c\u00f2n b\u00e1n c\u00e0 ph\u00ea pha theo ki\u1ec3u Vi\u1ec7t Nam, c\u00e1c lo\u1ea1i tr\u00e0 v\u00e0 th\u1ee9c u\u1ed1ng theo m\u00f9a.<\/p>\n
T\u1ea1i th\u1eddi \u0111i\u1ec3m r\u00fat lui, Caf\u00e9 Amazon \u0111ang c\u00f3 kho\u1ea3ng 12 c\u1eeda h\u00e0ng, ch\u1ee7 y\u1ebfu t\u1eadp trung \u1edf TP HCM, c\u00f9ng s\u1ed1 \u00edt \u1edf C\u1ea7n Th\u01a1, \u0110\u1ed3ng Th\u00e1p (khu v\u1ef1c Ti\u1ec1n Giang c\u0169), V\u0129nh Long (khu v\u1ef1c B\u1ebfn Tre, Tr\u00e0 Vinh c\u0169). Con s\u1ed1 n\u00e0y th\u1ea5p h\u01a1n m\u1ee5c ti\u00eau ban \u0111\u1ea7u \u0111\u1ec1 ra v\u00e0 khi\u00eam t\u1ed1n so v\u1edbi c\u00e1c chu\u1ed7i c\u00e0 ph\u00ea ph\u1ed5 bi\u1ebfn h\u00e0ng \u0111\u1ea7u Vi\u1ec7t Nam.<\/p>\n
D\u00f9 l\u00e0 chu\u1ed7i l\u1edbn nh\u1ea5t Th\u00e1i Lan nh\u01b0ng Caf\u00e9 Amazon ch\u1ee9ng ki\u1ebfn v\u1ecb th\u1ebf \u00e1p \u0111\u1ea3o c\u1ee7a c\u00e1c chu\u1ed7i n\u1ed9i \u0111\u1ecba v\u00e0 qu\u1ed1c t\u1ebf kh\u00e1c t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam nh\u01b0 Highlands Coffee, Ph\u00fac Long, Katinat, Trung Nguy\u00ean Legend Caf\u00e9, Starbucks\u2026Trong \u0111\u00f3, Highlands Coffee hi\u1ec7n l\u00e0 chu\u1ed7i c\u00e0 ph\u00ea l\u1edbn nh\u1ea5t, s\u1edf h\u1eefu 928 qu\u00e1n t\u00ednh \u0111\u1ebfn cu\u1ed1i th\u00e1ng 9. Chu\u1ed7i n\u00e0y c\u0169ng v\u1eeba c\u00f3 qu\u00fd III ghi nh\u1eadn l\u00e3i cao nh\u1ea5t hai n\u0103m qua.<\/p>\n
Tr\u00ean ph\u1ea1m vi khu v\u1ef1c, Cafe Amazon v\u1eabn l\u00e0 m\u1ed9t trong nh\u1eefng chu\u1ed7i c\u00e0 ph\u00ea l\u1edbn nh\u1ea5t ch\u00e2u \u00c1, v\u1edbi h\u01a1n 5.000 c\u1eeda h\u00e0ng. Ph\u1ea7n l\u1edbn trong s\u1ed1 n\u00e0y \u0111\u1eb7t t\u1ea1i qu\u00ea nh\u00e0, ch\u1ee7 y\u1ebfu theo m\u00f4 h\u00ecnh m\u1edf t\u1ea1i c\u00e1c tr\u1ea1m x\u0103ng, l\u00e0 l\u1ee3i th\u1ebf m\u00e0 chu\u1ed7i kh\u00f4ng c\u00f3 \u1edf Vi\u1ec7t Nam.<\/p>\n
Theo th\u00f4ng tin t\u1eeb t\u1edd Inside Retail Asia, Caf\u00e9 Amazon \u0111\u00e3 b\u00e1n \u0111\u01b0\u1ee3c h\u01a1n 107 tri\u1ec7u t\u00e1ch c\u00e0 ph\u00ea trong qu\u00fd II n\u0103m t\u00e0i ch\u00ednh 2025, t\u0103ng g\u1ea7n 5% so v\u1edbi c\u00f9ng k\u1ef3 2024 \u1edf t\u1ea5t c\u1ea3 th\u1ecb tr\u01b0\u1eddng. Chu\u1ed7i \u0111ang chuy\u1ec3n h\u01b0\u1edbng t\u1eadp trung sang L\u00e0o, Philippines, Nh\u1eadt B\u1ea3n, Oman v\u00e0 Bahrain th\u00f4ng qua m\u00f4 h\u00ecnh nh\u01b0\u1ee3ng quy\u1ec1n.<\/p>\n","protected":false},"excerpt":{"rendered":"
Sau 5 n\u0103m th\u00e2m nh\u1eadp, Caf\u00e9 Amazon \u2013 chu\u1ed7i c\u00e0 ph\u00ea l\u1edbn nh\u1ea5t Th\u00e1i Lan \u2013 \u0111\u00e3 d\u1eebng ho\u1ea1t \u0111\u1ed9ng t\u1ea1i Vi\u1ec7t Nam t\u1eeb tu\u1ea7n n\u00e0y. Gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam t\u1eeb th\u00e1ng 11\/2020, chu\u1ed7i Caf\u00e9 Amazon t\u1eeb Th\u00e1i Lan v\u1eeba c\u00f3 ng\u00e0y ho\u1ea1t \u0111\u1ed9ng cu\u1ed1i h\u00f4m 18\/11. Theo ghi nh\u1eadn th\u1ef1c t\u1ebf, c\u00e1c […]<\/p>\n","protected":false},"author":1,"featured_media":1009,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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